Ward Adhesives leads its industry once more...with new Web site and revamped branding.

Pewaukee, WI -- February 7, 2011 - Ward Adhesives, a leader in supplying businesses nationwide with the solutions they're looking for in adhesives, has launched a new Web site and corporate brand identity as part of their ongoing efforts to remain at the forefront of their industry.

The site, at www.ward-adhesives.com, reflects the history and mission of the company, which has gained recognition as being a "best in class" national value-added supplier of industrial adhesives. Ward's product line includes water-based and hot melt adhesives.

Focused on small to medium sized companies, Ward offers its customers the personalized service usually reserved for the largest of adhesive users, and its culture of service and innovation has made it a standout success story.

"We wanted a new brand identity that was as up-to-date as the culture of the company," explained 17 year veteran of Ward Adhesives and IT Manager, Colette Wasserman, "along with a Web site that could quickly and clearly tell our whole story, and communicate that culture, our sense of everyday dedication to real accountability and collaboration with customers."

Biersma Creative, a Chicago-based branding, digital design and integrated marketing firm that specializes in servicing a B2B clientele, was charged with the revamps, and provided a full range of integrated design and copywriting solutions to deliver the site and the revised identity.

"When you're dealing with a leadership client, someone who is at the forefront of its category, it's especially important to make both the branding and elements like the Web site reflect that story, and the character of the company," explained Mike Biersma, president and founder of Biersma Creative. "There are clear reasons why a firm like Ward Adhesives has been successful, so those insights and differentiators have to be clearly delineated."

About Ward Adhesives:
Based in Pewaukee, Wisconsin, Ward Adhesives has been "Adhering to a Higher Standard" since 1988. Fulfilling customers' needs has been their constant mission, and they've delivered on that promise thanks to unmatched Technical Sales expertise that's coupled with a world-class formulating partner, Adherent Labs. That focus is why Ward is considered a world leader in supplying high-performance industrial adhesives.

Ward specializes in adhesives solutions for the Packaging, Product Assembly and Graphic Arts industries, and supporting the markets those customers serve by helping them improve their processes and optimize profitability through insightful, experience-based adhesives recommendations.

Factors that make Ward an industry standout include:

• Products: Their product line includes all Hot Melt and Water Based adhesives, and their full-service laboratory also gives Ward the ability to create custom formulations for a customer's particular needs.
• Technical Sales: The Ward Adhesives team is unrivaled in its manufacturing experience, and not only understands each product line intimately, but digs deep into customer processes and needs to understand end use parameters and challenges, resulting in competitive advantages and lower costs.
• Adhesive Programs: Ward helps enterprises implement plans that help control costs by choosing the right adhesives and equipment settings for each operation and process, and anticipating the factors - raw materials shortages, changing substrates, recyclable materials and more - that can affect total costs.

For more information, visit www.ward-adhesives.com

Media contact: Colette Wasserman
Ward Adhesives
27 W23539 Paul Road - Pewaukee, WI 53072
Ph  -or- 1-262-523-6300 - Fx 1-262-523-6301